Brief

To transform the existing Fabric Plus website into an informative and user-friendly platform that effectively communicates the brand's offerings and enhances user engagement.

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Approach

• User Research: Conducted comprehensive research to understand the target audience's needs and preferences, ensuring the design aligns with user expectations.

• Information Architecture: Reorganized the website's structure to present information logically, making it easily accessible to users.

• Visual Design: Developed a clean and modern aesthetic that reflects Fabric Plus's brand identity, utilizing a cohesive color palette and typography.

• Responsive Design: Ensured the website is optimized for various devices, providing a seamless experience across desktops, tablets, and smartphones.

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The redesigned UI resulted in a more engaging and informative website, improving user experience and better representing the Fabric Plus brand.